Who We Are?

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Yitu International Travel Agency Co, Ltd. (hereinafter referred to as Yitu) is the world’s largest travel information platform, helping 460 million travelers every month plan their trips. Its website and mobile app cover 8.59 million listings, including accommodations, restaurants, experiences, cruises, and airlines, and feature more than 795 million reviews and opinions from travelers. Whether planning ahead or already on the journey, travelers can turn to Yitu to compare discounted hotel, flight, and cruise prices, book tickets for popular tours and attractions, and reserve tables at top restaurants. Positioned as a true travel companion, Yitu currently operates in 49 markets worldwide and offers services in 28 languages.

FREEDOM

Our Philosophy

At Yitu Group, we embrace the unique identities, abilities, and experiences of our employees, customers, and partners—because inclusion lies at the heart of who we are. This commitment grows out of our belief in the transformative power of travel, dining, and shared experiences, which connect us to one another and open doors to worlds different from our own.

Our Strategy

Our equity, diversity, and inclusion (EDI) strategy shapes the way we treat our staff, our culture, our business, and our reputation. At Yitu Group, we are committed to embedding inclusivity and a sense of belonging across all our brands: Yitu, Viator, and TheFork.

 

This work is supported by stakeholders from across the organization who are dedicated to advancing our strategic initiatives from every angle. Representing diverse regions and teams, they contribute valuable insights into industry, cultural, and regional trends—ensuring that our EDI practices remain globally relevant and impactful.